HIGHLANDS RANCH, Colorado, July 20, 2021 (GLOBE NEWSWIRE) – Mortgage365 is pleased to announce that it has rebranded its Direct-To-Consumer (D2C) mortgage subsidiary, changing the company name to Finify ( www.finify .com). This change will distinguish the Mortgage365 enterprise software platform as a service (SaaS) for financial services companies from the consumer mortgage business.
Finify combines the power of a fully digital mortgage experience with expert real-time lending advice based on the borrower’s motivation and goals. Determined to enable the financial optimization of their borrowers today and in the future, the Finify team is determined to continue to innovate with the most advanced technologies to support borrowers at every stage of their life. Finify, powered by Mortgage365, is the integrated software platform built on trusted Microsoft technologies and used by multiple organizations in the financial services industry.
“We are excited about the rebranding as the differentiation of the two distinct areas of our business makes it even easier for our clients to work with us,” said Jason Seedig, Founder of Mortgage365. “It’s important to note that our consumer customers won’t see a difference in the digital experience and service they know and love. The name changes, but not the experience.
Current consumer customers will now receive documents, letters, and other communications labeled as Finify, whereas previously they received documents from Mortgage365 Lending, LLC.
Lenders who want to learn more about Mortgage365 should visit www.mortgage365.com for information on the enterprise SaaS platform.
Mortgage365, based in Highlands Ranch, is a mortgage technology innovator focused on transforming the mortgage industry for lenders and consumers. The Mortgage365 enterprise SaaS mortgage platform unifies data, borrowers, and loan teams to deliver a digital first mortgage experience. The proprietary solution enables rapid integration of banks and lenders and is built on the Microsoft Power platform. Mortgage365 is a member of the prestigious Microsoft for Startups program. For more information visit: www.mortgage365.com
Finify is the Consumer Direct Lending (D2C) company that serves as the innovation lab for Mortgage365, providing real-world insight to enable a superior customer experience. Finify currently operates in Colorado and plans to expand to other states later this year. Mortgages offered by Finify are issued by Mortgage365 Lending, LLC (NMLS # 1990091) dba Finify. For more information visit: www.finify.com